Brand System
The visual language of Zen & Shore. A design system built on the duality of calm water and solid ground.
Color Palette
Dune Sand
#D3C6A9
Primary Surface
Zen Teal
#134E4A
Primary Accent
Mist Teal
#2DD4BF
Dark Mode Accent
Stone Dark
#292524
Primary Text
Midnight
#1C1917
Dark Surface
Stone Light
#F5F5F4
Light Text/Highlight
Typography
Inter
Clean, legible, modern sans-serif for main interfaces.
IBM Plex Sans
Friendly and technical. Used for secondary UI and labels.
IBM Plex Serif
Editorial and classic. Used for feature headlines.
IBM Plex Mono
Specs, data, and fine print details.
Display (H1)
Balance The Spirit.
Heading (H2)
Conquer the outdoors.
Body Large
Born where misty mountains meet the rolling sea, Zen & Shore Expedition Co. was founded by outdoor enthusiasts.
Caption / UI
Identity
Primary on Sand
Accent on Dark
Monochrome
Core Components
Buttons
Card Architecture
Glassmorphism Card
Subtitle text
Uses multiple layers of opacity and blur to create depth.